Arrival
Spend lands on a page nobody owns. The click is bought; the visitor is unaccounted for.
Loss · unattributed spendAudit first. Build second.
Measurethe leak.Then build.
You cannot outspend a broken handoff.
Paid traffic lands on a page nobody owns. Spend attributed to guesswork.
First response measured in hours, not minutes. The lead is already shopping.
Marketing to sales, tool to tool. Notes disappear at the seam.
Everyone gets the same questions. Real buyers queue behind tyre-kickers.
One attempt, then silence. No second touch, so no recovered pipeline.
Proposal sent with no sequence behind it. Then silence.
Where it dies
Every node is a place scale dies quietly.
None of these fail loudly. Each costs a little every day, and the total never shows up on a report.
01 Arrival 02 Reply 03 Handoff 04 Follow-up 05 Close
Reply
The form works. The answer takes a day. By then the shortlist is closed.
Loss · speed to leadHandoff
Three systems, three records, no shared notes. Context dies at the seam.
Loss · context between systemsFollow-up
One attempt, then silence. The second touch that wins most deals never gets sent.
Loss · unrecovered pipelineClose
The proposal goes out with no sequence behind it. Then silence.
Loss · proposal with no sequenceAgent runtimes & build tools
Agent runtimes build tools: Hermes, Codex, OpenClaw, Kimi, GLM, n8n.
Generation & media
Generation media: ElevenLabs, Higgsfield, HeyGen.
Connectors & platforms · installed, not theorised
Connectors platforms installed, not theorised: n8n, GoHighLevel, HubSpot, Make, Zapier, Salesforce, Slack, Airtable.
The instrument
Same instrument.
Different arithmetic.
The leak has one shape in every business. Only the denominator changes, which is why the audit is the same five nodes whether you run a clinic, a lender or a firm.
- Enquiry
- Triage
- Nurse callback
- Booked
- Intake
- Seen
41%answered
The gap between an enquiry and a nurse callback — the hours the patient spends calling the next clinic.
- Referral
- Screen
- Advisor call
- Fact-find
- KYC
- Signed
62%booked
The gap between a referral and an advisor who owns it — where a warm introduction goes cold.
- Enquiry
- Conflict check
- Attorney review
- Engagement letter
- Signed
19hours
The gap between an enquiry and attorney review — 19 hours today, four after the audit.
Your vertical
Not healthcare, finance or law?
Tell us at booking and we will read your intake path the same way — the same five nodes, named in your language, before anyone pitches you a build.
Request custom vertical →Proof you own
A number you can check in two weeks.
We don’t ask you to believe a model. We change one node, leave it alone for fourteen days, and let the same dashboard speak. If the number doesn’t move, we were wrong in public, in writing, and that phase costs you nothing.
A bot can answer in four seconds. That is not the leak. The leak is an enquiry that sits for 19 hours before a person who can actually sell has read the file — and the three steps above are where it happens: answered, first human reply, follow-up. Every one of them can be automated into the ground and still lose the job if nobody owns the handoff.
ANSWERED93%
FIRST HUMAN REPLY4h
HANDOFFS0 lost
FOLLOW-UP3/3
Seconds to acknowledge, hours to answer with a real reply. The second one is the one that wins the job.
Marketing services
Build it, or hand us the keys.
Same three systems either way. You own the build and run it, or we run it and you own the result. Nothing is sold before the audit says which one is costing you money.
Every dollar traced to a conversation that booked.
You stop buying clicks and start buying qualified conversations, with the cost of each one visible weekly. When a channel stops paying for itself, the budget moves that week.
Hand it overDone for you
No lead waits. No lead disappears.
Capture, routing, speed-to-lead, CRM hygiene and follow-up run as one path. The handoff that used to lose the record for a day happens in seconds, with the notes attached.
Hand it overDone for you
Demand that keeps arriving after the ads stop.
A publishing engine that compounds in search, in AI answers and in social, with the prompts, editors and checks written down so output never depends on one person’s memory.
Hand it overDone for you
Audit $4,000–$8,000 · implementation from $20,000 · retainers on request
Who measured it
Twenty-one years,
883 owners.
I was building lead-generation systems in 2005, years before “funnel” became the word for them.
AI tools and first-year consultants know prompts. They don’t know what happens to a lead after it leaves the form. That gap is where most of the money goes, and it is the part with twenty-one years of pattern behind it.
- 21 yrsin lead generation, media and lifecycle, operator-side, not advisory-only
- 883owners worked with directly — blue collar, white collar, services, retail, finance and franchise
- $35M+media managed and measured; platform split available on request
- 6,832live consultations with business owners
- 30+ yrsof lifecycle sales, online and offline customer journeys
- 40–60 hrsthe audit, two weeks embedded, fixed scope
Selected brands
Selected brands the work has touched
In their words
What owners say after the two weeks.
“We had been buying the same leads for three years. The audit found the answer time, not the price. That single number was worth the fee.”
“Nothing was built for a month. That was the point. By the time we spent a dollar on the fix, we knew exactly which node it was fixing.”
“The handoff was the leak, and it was in writing two weeks later. Nobody on my team had ever been able to show me that.”
Straight answers
The questions that decide it.
Anything not answered here gets answered on the first call, by the founder.
What exactly do I get for the audit fee?
The map, in your numbers, and the order to fix it. Two weeks embedded across the five handoffs where revenue leaks: every node measured, every leak priced in your own dashboard figures, then the fixes ranked by what each is worth. Forty to sixty hours of work, $4,000 to $8,000 depending on how many systems we have to read, agreed in writing before anything starts and credited in full against the build. The thirty-minute call gets you your figure and your start date. Book the call →
Do I have to buy the build afterwards?
The map is yours the moment it lands, whatever you decide next. Some owners take it in-house and start the fixes themselves, then end up hiring us two weeks or a month later, when the first roadblock shows up between two systems nobody owns and the leak has run another month. As you read your map, you will already know which node costs you most, and the build becomes the fastest way to stop paying for it, with the audit fee credited in full. Book the call →
Why not just hire an agency or hand this to AI tools?
Both start at the top of the funnel, and neither owns the handoff. An agency buys more traffic into the same broken path, and a tool automates whatever process you describe, including the one quietly losing you money. Picture next quarter's budget spent after the leak is measured instead of before it: every dollar goes where the audit shows the money escaping, and you watch it land. Book the call →
How do I know the number moved because of you?
Because only one node changes. Everything else is left alone, and fourteen days later you read the same dashboard you read on day zero, side by side. If the number does not move, we say so in writing and you do not pay for that phase. When it moves, you will see exactly which change earned it, and you will know what the next node is worth before you fund it. Book the call →
Who actually does the work?
The founder, on every audit. Implementation is a small senior team that has run this inside operating businesses, and the person who wrote your map stays on your calls. From the first thirty minutes, you are talking to the one who will measure your intake path, not someone who passes you along. Book the call →
What does it cost after the audit?
Implementation starts at $20,000 and is scoped from measured cost, so the price is tied to the money it recovers. Retainers are quoted on request, and the audit fee credits in full against whichever you choose. By the time you see a build price, you will already know what the leak costs you each month, so you will be weighing a number you trust against money you are already losing. Book the call →
We already have a CRM and automation. Is that a problem?
It is usually the reason the leak stays invisible. We audit what you already own, keep what works, and replace only the node that is measurably losing money. Bring your current stack to the first call, and you will leave knowing which part of it earns its keep and which part is quietly costing you jobs. Book the call →
What happens in the fourteen days after the fix?
One measured change, fourteen days of untouched operation, then the same dashboard read side by side with day zero. You get the comparison in writing and the next decision is yours. Book the call →
What if we already run our own team?
Then your team is the reason the build will last. Choose Hand it over: we build the system, write down how it runs, and your people own it from day one. When the day-to-day starts crowding the fix out, move to Done for you and we run it against the same numbers while your team stays on the work only they can do. Book the call →
How fast can this start?
The first call is thirty minutes, and every week before it the leak keeps compounding. Fixed scope, price and a start date follow inside two weeks, and the map is in your hands at the end of the audit fortnight. Book the call →
Two weeks. Then a decision.
Stopthe leak.
Book the audit. You will know the size of the leak before anyone asks you to spend against it.
- 01Thirty minutes. You describe the path a lead takes today; we tell you which node we would measure first.
- 02Fixed scope, fixed price, start date inside two weeks. No procurement theatre.
- 03At the end of the audit fortnight: the map, the cost of each leak, and the order to fix them.
Direct line
hello@aiconsultancyedge.com
Reply within one business day, from the founder. If the audit is not the right fit, you will hear that in the first call rather than after an invoice.
Stop the leak!↗